Ngehora le-zero ngo-Juni 1, umsebenzi wokuphromotha wamaphakathi nonyaka oshiswe isikhathi eside ezisekelweni ze-e-commerce ezifana ne-Tmall ne-Jingdong uqalwe ngokusemthethweni.Ngokushesha nje lapho umsebenzi uqala, wavusa umdlandla wokusetshenziswa kwabasebenzisi be-inthanethi, futhi idatha yabeka irekhodi elisha.

Ekuseni ekuseni, i-microblog esemthethweni ye-Jingdong ikhiphe "isiqalo esihle" ngosuku lokuqala lombiko wezindaba.Ngokuka-JD, phakathi “nomgubho wokugubha iminyaka engu-618 no-18” ngo-2021, ukukhula kokuthengiswa kwenani elikhulu lemikhiqizo kudlule kakhulu obekulindelekile.

Ngokwesigaba, okusha, i-FMCG, umakhalekhukhwini, idijithali, komama nezinsana, imithi, ukunakekelwa komuntu siqu, izimonyo zobuhle nezinye izigaba zokuthengiswa komkhiqizo zenze impumelelo, inzuzo iyonke yesitolo esikhulu i-Jingdong ikhuphuke izikhathi ezingaphezu kweziyi-7 uma iqhathaniswa nenye Ngonyaka odlule, inzuzo entsha ye-Jingdong inyuke ngo-156%.Ngokwesigaba sezingubo, inani lentengo lezimpahla ze-KA ezingaphezu kweziyi-100 lenyuke izikhathi ezingaphezu kwezingu-2 uma kuqhathaniswa nesikhathi esifanayo ngonyaka odlule, futhi inani lentengiselwano lamabhrendi abaklami abangaphezu kuka-20 lenyuke izikhathi ezingaphezu kweziyi-10 uma kuqhathaniswa nesikhathi esifanayo sokugcina. unyaka.

Phakathi kwabo, ukusebenza komkhiqizo wezwe lezemidlalo jikelele kuvelele, inzuzo yonke ikhuphuke izikhathi ezingaphezu kwezingu-4, phakathi kwazo izinhlobo ezintathu ezikhula kakhulu yi-Li Ning, i-Anta ne-361 °;Umkhiqizo owodwa odume kakhulu i-Anta KT splash 2 generation basketball shoes, Li Ning Candelong casual shoes turnover and more than 720% unyaka nonyaka.

Ehoreni lokuqala likaJuni 1, ukuthengiswa kwezingubo zikanokusho nezinsiza kukhuphuke ngo-113%, izicathulo nezicathulo 220%, izikhwama namapotimende 82%, unyaka nonyaka.

Umcimbi waminyaka yonke we-618 ugcwele umdlandla wokusebenzisa wabathengi abaningi.Ngaphansi kwesizinda sokuphromothwa kwezimpahla ku-platform ye-e-commerce, isidingo sokusetshenziswa kwezingubo siyaqhubeka nokuqhuma.

Ngisho nase-Jingdong, inkundla ye-e-commerce "ikakhulukazi egxile ezintweni zikagesi zasekhaya zedijithali", umkhuba wokukhula wezingubo ukhuthaza kakhulu, lapho okungekho nzima khona ukubona amandla emakethe esigaba sezingubo.

Kusukela mhla zingama-24 kuMeyi, emsebenzini wokuthengiswa kwangaphambili we-Tmall 618, uhlobo lwezingubo zangaphansi i-Ubras lukhethwe ngempumelelo njengelinye lamanani aphezulu ayishumi aphezulu okuthengiswa kwangaphambili kwehora elilodwa.Nakuba ingasekho idatha esemthethweni njengamanje, akunzima ukubala ukusebenza kukonke kwesigaba sezingubo, okuyisigaba esibalulekile ku-Taobao ne-Tmall.

Ngokuqondile, esigabeni sonke sezingubo, igagasi likazwelonke liyindawo eshisayo esetshenziswayo.Impumelelo ka-Anta no-Li Ning ku-platform ye-JD.com iwubufakazi besizukulwane esisha sokwesekwa kwabathengi kwemikhiqizo kaGuochao.Ngaphezu kwalokho, uDouyin, ongene okokuqala ku-618 kulo nyaka, uzophinde ethule umsebenzi okhethekile obizwa ngokuthi “Meet the New National Tide” ngoJuni 11. Indwangu ephrintiwe i-hanfu, izikibha ezinopopayi ezinomthunzi, isikhumba esenziwe ngezandla izikhwama eziyindilinga ezincane ezibaziweyo. kanye nezinye izici zamasiko ze-National Tide zizoba yimikhiqizo evelele yalo msebenzi.

Eminyakeni yamuva, ukuthandwa kwemfashini kazwelonke kuye kwanda futhi umkhuba wokusebenzisa ukuzithokozisa uye wanda.Isidingo sabathengi semfashini kazwelonke, isitayela somklami kanye nezimpahla zikanokusho siyakhula.Lezi yizindaba ezinhle ngempela zemikhiqizo yasekhaya.Ukushintshashintsha kwezinketho zokusetshenziswa kwesizukulwane esisha sabathengi ngokungangabazeki kuzoba yimbangela yokuqamba kwabo okusha.Imikhiqizo yezimpahla zasekhaya kufanele isebenzise leli thuba ukuze ithuthuke futhi iwine imakethe ngemikhiqizo yakho kokubili imfashini nekhwalithi.